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Home > Client Results > Case Studies > Strategic Research Institute
Strategic Research Institute 
- Making A New Brand Image Work Online 
Client
Strategic Research Institute (SRI), a producer and manager of industry specific conferences that cover business-to-business topics.
Challenges

SRI had recently reworked its branding strategy, and the Web site's existing look and feel was contrary to the new image the company was trying to project.

 

Visitors and SRI employees found navigating the site difficult, and not efficient for conducting business online.
Strategies
Redesign the site to reflect SRI's new marketing collateral.

 

Enhance overall usability of SRI's Web site, facilitating easier access to desired or appropriate information for the user.

 

Create functionalities that provide more interaction between customers and employees.
Solutions

Aligned the site's creative strategy with SRI's new brand and message.

 

Designed and implemented the new interface to match SRI's new functionality requirements.

 

Reorganized navigation tools and site functions for proper segmentation and ease of use. Key issues addressed were:

 

  • Ability for users to find subjects and conferences easily.
  • Simplicity and efficiency of the conference registration process.
  • Managing and selling event sponsorships.
  • Greater ability for SRI to track and gain information on site users.
  • Improving and maintaining consistency of online event information.
Results
Sengen created a Web site for SRI that was consistent with their new brand, increased functionality, and eased the transfer of information for both SRI employees and customers.